Sunday, June 14, 2009

Guy #3



I saw this video on Neil's blog. Marketing guru extraordinaire Seth Godin had some insightful commentary about it. I just thought Guy #3 (looks like Jack Black) was really funny.

Nonetheless, Seth's comments might surprise you.

Paul just sent over this video of a dance tribe forming spontaneously at a music festival.

My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.

Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more Guy #3's.

1 comment:

Jamie Ford said...

this made me laugh so hard...mainly because Gut #1 looks a lot like you did this past New Year's Eve!!!
HAHAHAHAHAH!!! I am in tears!